2023-26
UI Design - Gen AI
Geev
Context
The update of Geev’s homepage was accompanied by the creation of a brand platform, developed in partnership with the agency 4uatre. More impactful, colorful, and symbolic, it introduces the use of stickers, hand-drawn lines, and vibrant colors that echo both the objects and the human connections at the heart of the app’s everyday use.
Design
I drew inspiration from several landing pages influenced by the neo-brutalist design movement, characterized by bold geometric shapes, vibrant colors, and highly visible clickable elements emphasized with strong outlines.
The hero section embodies Geev’s new artistic direction.
The main line running through the homepage represents gifting and the volume and variety of items exchanged within the app. The pictograms feature bold, colorful outlines typical of neo-brutalist aesthetics. The headline is intentionally impactful, heavy, and clearly stands out from the rest of the page.
Development
Using Cursor and Figma’s MCP, the landing page integration was completed in just a few days, despite the complexity of our Angular-based code architecture. Claude proved to be the most effective agent, making thoughtful implementation decisions while staying as faithful as possible to the original design.
